15 Best Idea Generation Techniques 2023

Whatever you do for a living, the success of your business is likely to be determined by how good and creative you are. The ability to generate new and exciting ideas distinguishes top performers from their less successful peers, so you should consider improving this skill.

Ideas-generation techniques can benefit many problem-solving, product development, and innovation processes. A popular method of generating ideas mainly includes brainstorming. While brainstorming is suitable for listing various solutions to problems or starting the creative process, you should consider using other techniques in some situations. 

But how can you boost your idea generation? Can you use a method or strategy to improve your problem-solving abilities? Yes, there is. There are numerous techniques to try, so keep reading to learn about creative idea-generation ways. This article discusses alternative idea-generation techniques, which include brainstorming and why you should use them to help you think creatively.

What are Idea Generation Techniques?



The very question is, What is the technique of idea generation? Among many, one of the best examples is brainstorming, well-known as mind mapping, role-playing, and reverse thinking. In simple words, the art of deriving ideas from nothing is what idea generation techniques are.

Techniques for generating ideas are activities and approaches that can assist people in processing and analyzing their thoughts to create new inventions, solutions, or designs. Idea generation techniques are being used in both individual and group settings. These techniques may also include using tools such as computers, whiteboards, or paper to help you organize your thoughts. Some methods necessitate group discussions, which can be conducted orally or in writing. These idea-generation techniques include brainstorming and consist of brain netting, sweat analysis, forced relations, and many more, which these techniques will further discuss in this article.

Why use Idea Generation Techniques?

Individuals or teams can use these techniques to generate new designs or make visible progress on projects. They can successfully promote creative thinking in an easy-to-understand format. Idea generation techniques can generate many ideas to help you overcome creative blocks. Using these techniques, you can also ensure that you or your team carefully consider all opinions before beginning a project or production. It is a critical step in helping organizations solve their problems. It necessitates market research and SWOT analysis.

What are the main methods for coming up with ideas before writing? These prewriting strategies are frequently referred to as “brainstorming techniques.” Listing, clustering, freewriting, looping, and asking the six journalists questions are five effective strategies. These strategies can help you with idea generation, organization, and topic development for your writing.

15 Idea Generation Techniques 

Below, we have listed the best 15 idea-generation techniques to help you generate new ground-breaking ideas and overcome writer’s block.

The 5W+H Method

“If I had an hour to solve any issue, I’d probably spend 55 minutes thinking about it and 5 min thinking about solutions,” said Albert Einstein. Although this may seem like a weird bunch of numbers and words, It is, in reality, crucial to remember the primary method of launching unique and fresh ideas.

The critical aspects of meeting a new idea are the what, where, when, who, why, and how. If you carefully answer every W’s and Hs, you will find a healthy way of solving your problem and get one step closer to your required goal.

Forcing Relations

The forced relationships method presents you with two seemingly unrelated items and forces you to connect them. For example, Take nail paint and an ink remover. These are two most unrelated things, but forcing them together will result in something like an ink remover that could also be used as nail paint or a nail paint that can also remove the ink. This technique promotes creative thinking to foster relationships and develop a new product. Forced relationship activities can be done in groups or individually.


Brainstorming is a well-known method that has been used for decades by people all over the world. To include brainstorming in the list of idea-generation techniques is a must. What is it about this strategy that makes it so popular? It’s the fact that no one is mocked for proposing a stupid idea. There are no definite or wrong answers here; say the first thing you think of. After a quick brainstorming session, you need to sort through all the suggestions and choose the ones with the best chance of success.


SCAMPER is a technique for generating ideas that use action verbs as stimuli. It is a well-known type of checklist created by Bob Eberle that assists the person in coming up with ideas for either modifying an existing product or creating a new product. SCAMPER is an acronym in which each letter represents an action verb, meaning a prompt for creative ideas.

  • S – Substitute
  • C – Combine
  • A – Adapt
  • M – Modify
  • P – Put to another use
  • E – Eliminate
  • R – Reverse


Create a storyboard by collecting images, quotes, and other visual information about your brainstorming topic. Then, you could arrange these items to form a narrative and add notes to help explain how the ideas progressed. When looking for physical objects to add to the board, storyboarding can be a more interactive method. The physical aspect of seeking and building can allow your brain to process visual information quickly. Assume you’re working on an advertisement concept. A storyboard can be used to depict the various scenes. This technique allows for better visualization and will enable you to make changes as needed.

SWOT analysis

The acronym S.W.O.T. stands for strengths, weaknesses, opportunities, and threats. SWOT analysis is typically used to assess the worth of proposed projects individually or in groups. You could inquire about the project’s strengths, weaknesses, opportunities, and threats to help you decide whether or not to pursue it.

Internal company strengths and weaknesses are things you have some control over and can change—for example, your team members, patents, intellectual property, and location.

The crucial steps to writing your SWOT analysis are:

Arrange each section into a table with four quadrants.

  1. Identify your objective.
  2. Identify your strengths.
  3. Identify your weaknesses.
  4. Consider your opportunities and Contemplate your threats.

What if Method

The “what if” method employs scenarios to stimulate creative thinking. When confronted with a problem, you can reframe it by asking “what if” questions to examine it from a different angle.


Mind mapping is a graphical technique for imagining connections between various information or ideas. Each fact or opinion is written down and then connected by curves or lines to its minor or major (previous or following) point or argument, forming a web of relationships. Mind mapping is used for brainstorming, project planning, problem-solving, and note-taking. Let’s say you want to give your new application a name. You will begin by writing the main topic in the center of the paper, which will serve as the name for your unique application. Arrows will be pointing out from the center point. These arrows will highlight the main things to consider when developing a name, such as guidelines, visualization, productivity, etc.


Synectics is a technique for generating creative ideas and problem-solving that stimulates thought processes that the subject may be unaware of. It is a method of approaching problem-solving and creativity rationally. William J.J. Gordon and George M. Prince are credited with developing the technique, which began in the Arthur D. Little Invention Design Unit. The process can be described and told., The methods of invention in science and the arts are analogous and are triggered by the same “psychic” processes., Individual and group creativity are analogous.

Group Sketching

Each group member passes around a piece of paper to sketch something related to a central concept or another sketch on the form. When everyone has finished drawing, discuss the images and make connections between them. Visual thinking and creation can help the group’s ideas take shape so they can be interpreted as plans or designs.


Collaboration, as the term implies, involves two or more people joining forces to achieve a common goal. Designers frequently work in groups and collaborate on projects throughout the creative process.

 Word Banking

 Word-of-mouth marketing or Word banking is similar to other word association activities, involving many words and phrases. While word association involves relating one word to another, word banking allows you to create larger word sets. You can group terms associated with each other to identify patterns and connections. This method helps solidify abstract ideas by identifying a common objective or purpose that can kickstart a project.

Listening to Public

Idea generation does not imply that you must devise a great suggestion. On the contrary, it is sometimes sufficient to conduct a little social listening and see what the target audience says about a particular topic. You can find valuable ideas from end users by using social media platforms such as Instagram or Twitter. Aside from that, you can always organize an opinion poll to ask people directly what they want.


Walking in someone else’s shoes is not easy, but it is sometimes the only way to break through a barrier and develop a brilliant idea. The procedure is straightforward: swap places with your colleagues and try to understand their points of view. It only sometimes produces immediate results but frequently makes interesting conclusions and brand-new ideas.

Unintentional genius

Accidental genius is a new technique that uses writing to generate the best ideas, content, and insight.

End Note

You can be the most creative person on the planet, but that won’t keep you from experiencing a creative drought. Everyone is familiar with the feeling of being unhappy because you can’t come up with a good idea, but there is a way out of it. We demonstrated seven creative idea-generation methods in this article. You may disagree with our suggestions, but try them all and find the one that works best for you – it could be a lifesaver on occasion!

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