Since the introduction of Chatgpt and chatbots in marketing, we have seen a rise in AI influencer marketing, which has replaced several human activities. According to the IDC
Report 2024, marketing companies are willing to spend up to $110 billion on AI consultation. Let’s discuss different aspects of AI influencer marketing and how it has massive potential for increased ROI and business growth.
What is AI Influencer Marketing?
Influencer marketing has become a crucial part of making your brand more credible and trusted in the eyes of the audience, where you hire different influencers who help you enhance customer involvement with your products.
However, the real news is that influencer marketing is now not just using traditional advertisement tools to tackle their brand’s customer reach and market influence but also using AI to see valuable insights and results.
AI technology has the potential to play a crucial role in the effectiveness of the influencer market to run successful campaigns. AI Influencer Marketing can:
- Help Marketers identify patterns, trends, and insights to predict customer behavior and interest in your product by using vast algorithms.
- Provide you with simulating scenarios where marketers consider several anticipated outcomes before the final launch.
- Guide you on how to spend your budget for effective marketing without making wrong or less-productive decisions.
- Writing tools help you generate informative and highly captivating website content, such as blogs and articles. Moreover, writing tools also assist marketers in writing engaging captions and taglines. You can get historical data on any event or learn about different marketing trends without wasting time.
How is AI Changing Influencer Marketing?
According to Satista, the size of influencer marketing stood at 21.1 billion US Dollars, where almost every marketer is running different campaigns using this result-promising strategy. However, there are still several challenges in measuring the right ROI on their campaigns, finding the right influencers, and influencer fraud.
Here comes AI, an ever-evolving technology that provides marketers with incredible AI tools and platforms to beat these challenges. These tools provide different benefits to influencer marketing in the following ways:
- They can help you find the right influencer with the right audience according to your brand’s niche.
- They offer you a practical and beneficial workflow.
- Moreover, they also assist marketers in finding valuable trends and helpful content.
Find the Right Demographics with AI
As we have discussed before, finding the right influencer for your brand campaign for successful AI influencer marketing is the key to a successful campaign.
Several factors are essential to finding the right person. See how AI can assist you in breaking down these complicated tasks.
Age Group You Want to Target
Market experts usually suggest knowing the right age of your audience, as you should know whether the right audience for your product is older people, kids, teenagers, or adults.
When you know the right age group by using different advanced AI tools, you can find the influencer whose audience belongs to the same age group.
Gender You Want to Target
Several products in the market are associated with a specific gender. The targeted audience for makeup and beauty product companies is primarily females.
So, if you want to target the right female audience who matches your brand’s values, you should choose an influencer whose majority of followers are females who belong to your targeted group.
Targeted Location
Do you know that even for globally recognized products, you need a dedicated marketing campaign to reach the local audience in any area? You need a different type of approach to create advertisements in various locations.
Similarly, hiring a locally popular and emotionally connected influencer is essential to driving the audience’s attention toward your products.
Influencer Matching via Artificial Intelligence
Artificial intelligence can help you match the right influencer with your campaigns and marketing strategies by considering all the essential aspects that we discussed in the previous section.
Conducting the right search is important, but it can also save you a lot of time and money that marketers spend on influencer searching using traditional methods.
AI can search and analyze the initial data required to make the right decision by examining the raw social media news feeds. The technology is also integrated with machine learning and natural language processing (NLP) algorithms to find valuable data matrices.
Marketer can turn their campaigns into a successful strategy with a significantly increased return on investment if they know how to use AI to analyze numbers and facts extracted by the advanced algorithm to make the right marketing decision.
The Most Popular AI Influencer Girl: Lil Miquela
Lil Miquela is a 19-year-old Brazilian-Spanish model and a popular AI influencer on Instagram. She started her career in 2016 and has now become a regular collaborator or virtual celebrity.
She is a real example of how digital personalities can become a great influence on an audience, as she has a remarkable ability to entertain audiences and interact with them by creating an incredible connection.
She is highly popular as she gets 500,000 streams on Shopify, does modeling, goes to music concerts, attends foreign trips, and has 3.1 Instagram followers. She is the first digital influencer and one of the most famous AI Instagram models with the highest income.
The fun fact is that she is also a digital partner of Samsung, as part of their #teamgalaxy. You can find different AI influencers on Instagram that fit your target audience group.
This shows that AI influencer Marketing is changing the whole narrative of traditional advertisement by using a virtual influencer.
AI Influencer Marketing an Opportunity or Threat
No wonder it is wise for any marketer to embrace the strength of artificial intelligence without thinking about any risk of threat, as it has the ability to provide the most efficient and highly productive marketing solution with less time and money consumption.
However, you may still face some risks and potential threats. Let’s dive into the several aspects of using AI influencer marketing to see the many opportunities and threats it has for you.
Opportunities
- You can create highly engaging and captivating content using AI tools like chatbots. AI tools can create audio, videos, or images by analyzing existing content, market trends, and unique ideas. You can also search for ideas on how to write captions and taglines.
- It also provides more advanced tools for campaign monitoring and optimization. Different marketers rely on AI tools to track the metrics of their marketing campaigns, such as the right values for customer engagement and conversion rate. These precise analyses of insights allow marketers to make fast and real-time updates and changes in their content, targeted options, and campaign strategies.
- AI influencer marketing allows you to produce more ROI on your campaigns by investing less budget in marketing techniques.
- Moreover, the AI analytical tools are highly scalable, and allow the marketers to run several campaigns by hiring influencers with multiple follower counts as you can easily manage the campaigns. These tools tell you about the audience’s perception, tastes, habits, and interests to help you design personalized campaigns with positive results.
- AI influencer marketing is spreading its wings to B2B businesses, helping pharmaceutical companies and other technology companies expand their business on a larger scale. B2B businesses that spend their marketing and advertising budget on influencer marketing, as compared to traditional methods, are experiencing more relevant traffic, engaged audience, and higher customer reach, leading to increased ROI.
Threats
Along with unprecedented advantages, using AI in influencer marketing has some potential risks for businesses. Let’s discuss those risks so that businesses can consider them when designing successful marketing campaigns.
- As we have discussed, AI models can replicate human interactions using digital personalities, AI-written content, AI-generated videos, and images. This technology’s transparency and ethical impact have become a significant concern for businesses. We need proper updates and changes in privacy and data regulation laws. AI tools are good but must follow the fine line between personalization and privacy.
- It is also essential to stay transparent about how AI-driven data is being used by the public and to what extent or how much they are using different AI tools to create content based on the statistical information of the audience and market.
AI is Normal
AI is not a new technology for any area of business industry or human life, as you can see from the different AI-based tools and technologies everywhere. Marketers are already using AI algorithms and tools to find customer behavior and create relevant content to increase page engagement.
AI is making data-driven searches and analyses of different insights for profitable forecast campaigns and future content. Therefore, it is impossible to deny the importance of AI influencer marketing in running personalized campaigns based on consumer behavior and preferences.