People often say do not judge a book by its cover, but the way our brains are structured, we create a strong impression of anything whenever we see something about it for the first time. Therefore, you must be conscious about what content you share on digital platforms to introduce your brand.
All the photos, infographics, videos, text data, and website content have the potential to carve a strong image of your brand in the eyes of visitors. This is why it is essential to understand how to create insightful visual content and why to use it in your marketing campaigns.
The following discussion will discuss all these points, including the famous tools and tricks to generate engaging visual content.
What is a Visual Content?
A piece of content based on the visual representation of your brand, such as videos, infographics, images, infographics, photos, charts, and GIFs. Visual content has become a crucial component of any successful marketing campaign.
To see why visual content is essential for any marketing technique, let’s discuss its importance in the marketing industry.
Importance of Visual Content
According to medical research, the brain processes images 20 times faster than any other type of content or media. Visual content can create an immediate and direct relationship with an audience. Different social media platforms, such as TikTok, Facebook, and Instagram, highly depend on video content to increase sales.
The visuals you create to introduce your brand in the market are the first thing the audience interacts with; therefore, they carry the vast potential to create a strong and long-term impression of your brand in the minds of viewers. Moreover, the statistical analysis shows that:
- People tend to retweet tweets with images 150% more than tweets without visuals.
- Similarly, Facebook posts with images get 2.3x more customer engagement than posts without any visual content.
- Regarding the business, 37% of marketers believe that visual content is crucial for their marketing strategies.
Now you have learned about the importance of visual content, however, visual content is further divided into some categories. It is essential to learn about these categories to understand different tips and tricks to create them.
Type of Visual Content
There are different ideas and types of visual content available in the market other than simple images and videos. By using these captivating ideas, you can make your content more appealing, engaging, and interesting for the audience, which we are going to discuss below.
1. Use Impactful Typography
You need to remember one thing: visitors do not spend time reading your website or posting line to line from left to right or top to bottom. They directly move to the product or services they are interested in.
During this scrolling, the only thing that can capture their attention can be an interesting post. For example, they stop when they see “40% discount on our services.”
To make such posts, you can use typography with different colors, font sizes, styles, and ideas. Typography can enhance the impact of your message and make the audience stop in their tracks.
2. Present Insights with an Infographics
Taking the same idea that users do not get interested in long paragraphs and bulky text lines, marketing experts recommend the alternative strategy of using infographics.
It is obvious that the audience will be attracted to colorful, short infographics with simple icons rather than text displays. You can use infographics for social media marketing and your website blogs where people will stop to see what you have to say about your brand.
Compared to other media content, infographics have a huge potential to increase the conversion rate. As the following insights show:
- People only remember 10% of the information they hear but tend to remember 65% of the information paired with images or presented in infographics. For example, writing three paragraphs on how your brand is making lives easier may have a dull impact. However, creating infographics and adding easy-to-read insights and short and direct information makes the audience more likely to convert into customers.
- Moreover, infographics tend to engage customers three times more than any other content type, as they are easy to share and understand and help you reach a larger audience.
3. Video Content
Experts in email marketing suggest that adding video content to emails during campaigns can boost click-through rates by 200 to 300%. Moreover, 70% of adults tend to buy some products after watching an explanatory video that explains everything about them.
Video content has huge potential to stop clients from scrolling and force them to watch the full video. However, you must keep the video short, simple, self-explanatory, and interesting. It is recommended to keep the video short less than 2 minutes.
4. Use Gifographics
Gifographics is a relatively new term in the market, and its content is a bit difficult to create. However, using this visual content will make your brand stand out from the competition. It is a very unique type of content, and only a few marketers are using this technique.
It is worth the time and effort to represent your brand in a more engaging, unique, relevant new, and interesting way.
5. Photos and Images Overlayed with Text
You have to polish your photography skills to display your product in an outstanding way. Images of your products will make the content more interesting, especially when you add text or quotes to it.
Photos and images can be easily shared on social media and can be added to blog posts or on your website. These sharable images tend to reach a larger audience on social media than traditional photos.
You can hire photographers to capture aesthetic photos of your product and use different trending templates to edit those photos with captivating color schemes and attractive backgrounds.
Expert in photo editing can also help you guide how to add highly viewable text on a photo with the right font size, style, color, and text position because all these factors play a crucial role in making your product look more trusted and credible in the eyes of the audience.
6. Create Comics and Memes
Humor is another way to keep the audience engaged with your content or page. Memes can create an excellent impact on people only if you create the right one at the right time such as those famous tweets by restaurant chain Denny’s.
However, it is essential not to overstep your brand and keep the audience interest in mind while creating the memes.
7. Create Checklists and Quiz
You can create quick quizzes or checklists to bring out more engagements and inform the audience about what they already have and what facilities and services they require to make their day-to-day tasks easier.
With interesting quizzes, you can make the visitor stay or make an impression on your post. You should keep in mind that the ultimate goal of a marketer is to convert the potential leads into customers, which is only possible if they spend more time engaging with your content.
Therefore, it is essential to bring advancement while creating the content for any marketing campaign.
Tips and Tools to Create More Engaging Content
For successful marketing, you cannot through things randomly on your wall, and you have to be more creative and organized. The following are tips and tricks for creating appealing visual content for your brand.
- It would be great to implement a brand palette while creating content, as it is essential for your feeds to look good together. A brand palette includes hex codes for your theme color, image styles that match the message that you want to convey, and a unique font, design, and pattern of posts and texts that you are following to create all of your content.
- Create visuals that tell your brand’s true story. Your visual content must accurately represent your brand, so avoid using false insights and states when creating it.
- Avoid using extended text information in visuals. Instead, use small captions and taglines to engage the audience.
- Do not limit yourself to one type of content. To keep your wall fresh, use photos, videos, memes, infographics, and any other content about your brand.
- You should create a content plan to keep your brand’s requirements and the interest of your targeted audience ahead and try to stick to that content plan.
Popular Tools
Countless tools are available to create visual content to make your marketing campaigns more successful and result-driven. For example, you can use Adobe Photoshop and Luminar Neo to create and edit high-quality photos and images.
Similarly, professionals prefer tools like Adobe Premier Pro, Filmora, and Final Cut Pro to create aesthetic video content to present your brand captivatingly. Click to learn more about Top 10 video editing tools.
Final Thoughts
Visual content has become essential to keeping your brand ahead of the competition in the market. However, the key to making your content strategy successful is to conduct an intense market search to learn about your client’s demand, competitors, and marketing strategies, which will lead your business toward success.