11 Best Marketing Practices for Boosting Online Engagement

best marketing practices, technowadays, digital marketing, best practices

Let’s talk about the best marketing practices for a successful business. Every successful business owner knows that using digital marketing to increase brand awareness is essential to increasing business growth and generating more revenue.

Therefore, today, we will discuss 11 best marketing practices to understand how these practices can benefit your business.

Importance of Online Marketing to Grow Your Business

According to statistical analysis, the global digital market is expected to reach $786.2 billion by 2026, which shows it is going to become the key element behind your business success.

Digital marketing has become essential for increased ROI and more engagement. If you do not have a better digital marketing strategy for your business, there is a strong chance you cannot compete against your competitors.

It is up to you what type of practice or type of digital marketing you use for your business, such as blogs, social media posts, email marketing, or digital advertising; you have to keep your marketing goals clear and unique as it will help you reach the targeted audience and convert them into regular customers.

In the following section, let’s learn about different digital marketing examples and best marketing practices and see how each marketing strategy can help you reach your business goals.

11 Best Marketing Practices

Several digital marketing practices are available to increase your website’s customer reach and effectiveness. The goal is not more traffic but targeted traffic.

Let’s discuss best practices to increase brand awareness and ROI for business growth.

Social Media Marketing

Social Media Marketing has become an integral part of online marketing strategies as 41% of businesses rely on it to drive business revenue, and around 76% of companies use it as a marketing technique.

Social media marketing is about building an online community and sharing valuable content on your brand. The owner can use social media platforms like Facebook, Instagram, Twitter, Linkedin, and TikTok to share content with the audience.

However, it is also important to see which platform can be more useful and has a large audience that can potentially be your customers. 

Moreover, you can use this platform to develop a strong relationship with your audience and encourage them to buy your products. You can also answer questions and solve customer queries.

Social media platforms help businesses track customer response and behavior toward their services and products. Similarly, suppose you are new to the marketing field and looking for better business opportunities.

In that case, you must work with social media experts, as they know better about trends and result-driven strategies.

Web Design

Web Design has the potential to play a vital role in your online marketing. For successful business growth, you have to bring traffic to your website, which is highly based on web design.

For example, if the website interface is user-friendly, the user will spend more time on your page. Your website is the first interaction between you and your business, and its smooth interaction shows how credible and reputable your brand is.

Therefore, an impressive first impression that will stay in customers’ minds for a long time is based on the website design. Similarly, suppose the content is difficult for the customer while navigating your page due to unclear appearance and labels of different elements.

In that case, they will get frustrated and less likely to return to your page. So keep the user interaction and experience smooth by creating a well-interactive and highly relevant web design.

Search Engine Optimization (SEO)

Search Engine Optimization, or SEO, is one of the top marketing practices that website owners perform to increase their website’s visibility on search engines. It is one of the best marketing practices, and 61% of marketers consider it a top inbound marketing strategy to attract a larger audience.

Surveys show that in 2023, 69% of companies invested in SEO to increase revenue. 

SEO helps you increase your search engine rankings and place your website on top searches, which makes your brand authentic and more credible in the eyes of your audience. There are two types of SEO strategies: on-page SEO and off-page SEO.

Both terms are different but serve the same purpose: to bring more traffic to the website and earn more revenue.

Content Marketing

According to Forbes, 70% of B2C marketers use content marketing to strengthen their marketing strategies and bring profit-oriented results. This shows that it is also one of the best marketing practices for generating potential leads.

Content marketing involves creating valuable content to engage more audiences, such as blogs, articles, ebooks, infographics, social media posts, user guides, and visual content like photos and videos.

It is very helpful for spreading the word about your brand and letting the audience know about your products and services.

Pay Per Click (PPC) Advertising

PPC is one of the most effective and best marketing practices, and 74% of brands say that PPC has helped them bring in huge revenue. Its marketing value is getting high to a huge extent, where 45% of small businesses tend to invest in PPC, and 64% of brands are planning to increase their PPC budget in the next 10 months in 2024.

PPC ads generate highly relevant and qualified traffic for your website. It is a very cost-effective strategy and helps several small businesses with low marketing budgets, as you only have to pay when a user clicks ads.

This means that you can save money by not spending it on an uninterested audience.

Email Marketing

With efficient email marketing strategies, you have the potential to earn $44 on each $1 spent on marketing. Email marketing is a type of direct digital marketing in which you can communicate with your audience by directly reaching their inboxes. 

You can keep your current and potential clients updated about your new products, their launch dates, sales, and other information.

Reputation Management

It is the most effective and one of the best marketing practices if you want to make your brand look more reputable and credible in the market. Reputation management helps you control your online reputation by keeping an eye on customer comments and their responses to your services.

It is an effective way to build customer trust in your products and show care about their reviews and questions about your services.

Influencer Marketing

Influencer marketing is now one of the most used marketing strategies, as 78.6% of US companies used influencers to meet their marketing goals in 2023.

Influencer marketing means that the company hires an influencer to advertise its products by targeting the audience on different social media platforms. It is very effective, as you know, as influencers maintain an emotional relationship with their audience, so they can encourage their followers to use your brands.

However, for efficient and successful influencer marketing, it is essential to hire an influencer whose audience matches your targeted audience. This will bring potential and highly relevant traffic to your website.

Affiliate Marketing

It is also a type of generating ad on other websites, but it is not quite similar to a paid advertisement. In affiliate marketing, you approach other websites to display your product ads in return for a cut of the profit those ads generate for your company. It is also an effective way, especially for small businesses, as it is highly cost-effective.

Conversion Rate Optimization

It is also an essential Internet marketing strategy to increase customer engagement and bring more revenue. CRO can increase the efficiency of your website by allowing you to test different elements such as links, buttons, sliders, and images.

You can test which version of the different elements and layout of the website your visitors prefer. 

For example, by changing the color of buttons, you can see which colors grab more customer attention or what type of images your audience prefers on your website. This strategy can make your website more relevant to the audience.

AI Marketing

The use of artificial intelligence is taking its place in the marketing industry with rapid speed. Several brands and companies use AI tools to create trend-oriented, highly relevant content, generate analytical reports on their marketing campaigns to see the actual results and generate images and video content.

These tools also help you conduct market research and customer research by spending less money and time and help you plan more relevant and result-oriented marketing strategies with increased profit.


Internet marketing has a long list of best marketing practices to introduce your business to the height of success. These marketing practices are highly cost-effective and save alot of budget as compared to traditional marketing techniques.

Billions of people use social media platforms and the internet around the world to learn about different brands. By keeping your name up in internet searches, you can reach a large audience around the globe.

Social media platforms and websites help you spread the word about your products online and generate potential leads. Digital or internet marketing is indeed essential for your business growth.

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